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About

The Cultural Resource Collective enables Puget Sound arts and cultural organizations to better understand the Northwest patron and build a community of collaboration in order to grow audiences, maximize fundraising opportunities, increase tourism and strengthen advocacy. Launched in late 2009, the Cultural Resource Collective comprises Puget Sound area arts and cultural organizations.  Participating organizations collaborate to manage their patron data in a secure, private central database managed by TRG Arts.

To Join

For more information about the network and to learn how to join, please contact Katy Corella, Programs & Advocacy Manager at katycorella(at)artsfund.org.

Benefits of CRC Membership

Create Effective Ways to Prospect | Exchanging lists of active patrons is the cheapest and most effective way to augment one’s pool of prospective clients. Ultimately, participating organizations can use this information to learn how best to market to specific constituent groups in order to maximize sales and reduce marketing expenses.

Research and Analysis | The database can be used as a research tool to learn more about arts and cultural attendees and their behaviors within the market. Analysis can be performed to obtain descriptive information about patrons (i.e. demographics and psychographics) or information about how attendees interact within and between participating organizations

Shared Data Hygiene Expense | List hygiene, address correction, and data management of patron databases are necessary to mount effective outreach campaigns. Cooperative database participants can share in the expenses for this hygiene, allowing each organization to save significant money. Membership in the CRC includes quarterly National Change of Address reports run each quarter by TRG.

New Members

TRG Data Center New Member Submission Guide

National Change of Address Form

Resources

What’s included in membership and how to add new users

How to run reports in the Data Center

CRC Network-Wide Suppression Policy