ArtsFund logo over a photo of a large group of masked people playing many different instruments in a dark, but well lit, room. Text on the bottom third reads "Transforming through a Capacity Builing Campaign; Wednesday, June 12, 2024; 10:00 a.m. - 11:30 a.m.

Transforming through a Capacity Building Campaign


Date: Wednesday, June 12, 2024

Time: 10:00 a.m. – 11:30 a.m.


Capacity Building campaigns can be transformative and take an organization to the next level. Join ArtsFund and Ariel Glassman, Founder & CEO of Common Great as she unpacks what a capacity building campaign is and how to evaluate your organizational readiness to take one of these strategic fundraising campaigns on.

Participants will come away:

  • Knowing what a capacity building campaign is
  • Understanding how to determine organizational readiness
  • Learning strategies and steps to get started on a capacity building campaign

This virtual webinar included a presentation with slides and resources, a Q&A session, and ASL interpretation. The session was recorded and all registrants received the presentation slide deck and a takeaway on determining readiness.



ASL Interpretation

Closed Captions 

Visual descriptions



Ariel Glassman

Ariel Glassman serves nonprofits and the people who power them. Over 20+ years, she has helped a diverse pool of 130+ nonprofits on four continents raise over $60 million by sculpting innovative fundraising strategies, building systematic and intentional donor engagement programs, and seamlessly leveraging emerging systems and technology to galvanize real relationships with donors. Ariel knows the process of fundraising from three different perspectives: as a professional, as a board member, and as a donor.

Ariel has helped numerous arts & cultural organizations in Seattle and beyond hone their fundraising strategies, including ACT Theatre, Kirkland Performance Center, KEXP, On the Boards, Pratt Fine Arts Center, Pilchuck Glass School, The Residency Seattle, Seattle International Film Festival, Seattle Men’s & Women’s Choruses, Seattle Rep, TeenTix, Woolly Mammoth Theatre Company, the Young At Heart Chorus, and more. Ariel never stops learning, and learns the most through teaching. She has taught workshops, lectures and presentations for AFP Advancement Northwest, the University of Washington, Seattle University, Philanthropy Massachusetts, 501 Commons/GiveBIG, The Seattle Foundation, The Russell Family Foundation, ArtsFund, Seattle’s Office of Arts & Culture, Artist Trust, and Shunpike. 

Monique Courcy

Monique first became involved with TeenTix when she served as a program assistant for the Contemporary Performance Cool Kids Club where she was inspired by the depth of access, space for inquisition, and close community that the program nurtured with its teen participants. In October 2016, Monique joined TeenTix as its second Executive Director and has since led the organization through years of youth-driven programmatic growth including the re-launch of the Press Corps, as well as successful expansion efforts of the Pass Program into Pierce County, Washington and Los Angeles, California.

Prior to joining TeenTix, Monique spent six years working at TeenTix Partner organization, On the Boards, where she managed Digital Media and, a pioneering project that makes high-definition recordings of contemporary performances accessible to an international audience through streaming and downloads. In this role, Monique expanded the program’s national reach, producing films and developing a video-on-demand platform that now reaches thousands of students at over 100 universities across the globe.

Monique came to Seattle in 2005 from Central Washington, earning a BA in Dance from the University of Washington, followed by MFA in Arts Leadership at Seattle University. She currently serves on the Advisory Board of Seattle Arts & Culture for Anti-Racism, Seattle Music Commission’s Youth + Community Committee, and is on the Board of Directors for the Uptown Arts & Culture Coalition. Monique grew up on Yakama lands.



ArtsFund supports the arts through leadership, advocacy, and grantmaking in order to build a healthy, equitable, and creative Washington. Over its grantmaking history, ArtsFund has supported more than 1,000 arts organizations with more than $115 million in grants and championed leadership and advocacy for the cultural sector through programs such as Board Leadership Training, the Cultural Partners Network, and Building for the Arts capital funding. Join us and learn more at

Photo courtesy of Path with Art. Jewel Box Music Theater Weekly Jam Session. Photo Credit: Will Sweitzer.