“What’s Behind The Curtain”—Audience & Donor Research Symposium
ArtsFund hosted its second 2016-2017 convening on November 17, 2016, centered around arts audience research, with tips and best practices on effective research techniques, conducting successful focus groups on a budget, and how to create more user-friendly surveys. The event was hosted by the Wing Luke Museum of the Asian Pacific American Experience, with presentations by Don Morgan of GMA Research, Nancy Hardwick of Hardwick Research, and Max Israel of Customerville.
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